Root Social

Root is a social media platform that empowers college sports fans to directly support their favorite teams and student-athletes through Name, Image, and Likeness (NIL) engagement. By simply posting, sharing, and interacting on Root, fans help boost the visibility and value of their teams and players. The app turns everyday fan activity into measurable NIL impact, giving supporters a powerful way to contribute. Root builds a unified digital community where passion meets purpose—where every like, post, and comment helps athletes thrive.