muse, the voice of the visitor

Muse is a B2B tablet-based app. It is by subscription fee only. Please contact us at [email protected] to learn more and receive your unique login access. IN A NUTSHELL: The traditional method of gathering visitor feedback for museum exhibits is outdated, unengaging, and inefficient. Paper surveys, handed out after the visit, only achieve a 3% response rate. These surveys tend to have limited scope – only focusing on basic demographics and marketing data. They don’t capture the visitor’s lived experience such as emotions, specific likes and dislikes, or the atmosphere in an exhibit. As some surveys rely on post-event recall, they can lead to inaccuracies or only remembered experience. The data collected is often not processed and analyzed until months later meaning it can’t be used to make immediate improvements or adaptations. Muse is set to change this. With interactive, tablet-based technology, Muse aims to enrich the visitor’s experience while providing real-time insights. WHY MUSE'S TECHNOLOGY IS IMPORTANT AND WHAT ARE THE BENEFITS: Museums could take full advantage of the technology to drive their feedback systems. Muse’s real-time and multi-dimensional data capture allows visitors to share anonymous demographic data as well as qualitative information about their visit. Muse is already active in 24 Swiss museums, with over 300 surveys already deployed and more than 30,000 voices heard. Our clients benefits from: • Enhanced visitor engagement: our playful and interactive questionnaire transforms feedback from a chore into a core part of the museum experience. • Beyond demographics: muse captures the qualitative lived experience during the visit and not after. • Actionable insights: data is captured in real-time which allows museums to be agile and responsive. • Greater satisfaction: visitors feel heard and valued, leading to higher satisfaction scores and thus increasing loyalty and the possibility of revisits. • Creating community: helping museums become a place for dialogue and places of wonder and curiosity. FACTS & FIGURES and MORE FEATURES: • 20-30% response rate: a significant improvement compared to traditional methods • 10 languages supported: inclusive and accessible to a global audience • 24 Swiss museums, 312 surveys and 30’233 voices heard and counting • Easy-to-read dashboard: a real-time view of your data through an online portal • Public display: the ability to share visitor responses on public displays in real-time • More than just software: Muse offers the strategic counsel and advice to help museums develop and deploy their surveys, and then analyze the results into actionable tactics