Ruti

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in. We have three rules for design: It must be COOL. You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go. It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard. It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being. Shop our new app!