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Description
The Out-of-Home (OOH) Advertising Convention (OAC), the Indian OOH advertising industry’s premier knowledge sharing and networking event, enters its milestone year of 20.
The 20th edition of OAC to be held during July 24th & 25th , 2026 at The Grand Hyatt, Goa, is all about unravelling the ‘X’ factor, wherein X stands for intersection of diverse factors, a reality of today’s marketing eco-system.
Essentially ‘X’ is the point of intersection between diverse factors: brands and consumers, digital and physical, AI and human, data and instinct, virtual and real…and more. OAC 2026 will highlight this aspect.
The X Factor at OAC 2026 will also work at diverse levels for participants – delegates, speakers, exhibitors and anchors:
Expand - The horizon to unlock new possibilities
Explore - New insights, opportunities
Express - Challenges & new ideas
Experience - A convergence point where the ‘X’ factor comes alive
Thus OAC 2026 will spotlight the X factor not only as the running theme for all sessions, but also in terms of the experience it offers to participants.