Explore bricks, view artwork, listen to audioguide
Explore interactive exhibits featuring over 1 million LEGO bricks and 80 unique objects. Access an exclusive audioguide in Italian and English. Navigate artwork spanning 1,000 sq meters. View detailed information about each exhibit.
Scan labels, explore AR stories, unlock experiences
Scan AR-enabled wine labels to view interactive stories. Explore unique augmented reality experiences tied to merchandise. Access additional AR content through the .
Explore augmented reality events in San Francisco Bay Area neighborhoods and museums. Unlock AR experiences through location-based interactions. Discover interactive content and participate in themed activities.